What is a Conscious Lifestyle?

written by LUKE February 22, 2017
Welcome to SUTTON + GROVE a his and her conscious lifestyle and fashion blog. If this is your first time here on our blog then, welcome! Sutton + Grove was created to inspire others to live more consciously and to buy good, look good and do good.

Our Story

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Our story began 10 years ago in the Eastern US. It was there individually we began our conscious journey of self-discovery and search for purpose and meaning which would ultimately lead us to find each other and fuse together our individual experiences, thoughts, and questions. Together we have combined our ambitions and embarked on a journey towards a more conscious lifestyle.

You can read more about our story on our About Us page.


What is a Conscious Life?

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A Conscious Life is a life that is carefully lived with an awareness and care for one’s surroundings. This includes people near and far, the environment and even our fashion choices.

  • How we spend our money.
  • How we spend our time.
  • What we support.
  • How we think.

All of these areas in our lives are shaped by how much we care and where we are at ethically. Conscious living is connected to ethics, as many topics such as recycling, buying fair trade, giving back and supporting ethical fashion are not legal issues but moral issues.

At Sutton + Grove we believe despite your religion, political party or upbringing there are central issues that we all can be mindful of and approach consciously. We believe in supporting brands and businesses that do good, taking on a social responsibility and doing our part to contribute to a better world and also learning how to do things ourselves and appreciate a minimal mindful lifestyle.

Start your conscious journey by diving a little deeper into some of these central issues and reading our most popular posts:

Ethical Fashion


DIY Resourceful Living


Social Responsibility


A Little More On Ethical Fashion 

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Ethical Fashion means that the business is transparent about its supply chain, uses materials that are organic, zero-waste or mindful in nature and employ workers within a fair trade complex.

It falls within the Slow Fashion movement, which prioritizes quality design, creating and buying apparel for longevity. It slows down the production process, encourages fair trade and fair wages and is environmentally conscious in design and implementation. Slow fashion is a response to fast fashion.

Fast Fashion is fashion that is produced as fast as possible in order to get new trends to the market in the cheapest way possible. Fast fashion encourages consumers to buy a lot of cheap items, discard them when they go out of style and buy more new cheap clothes.  In 1985 the average person bought around 30 clothing items per year and today we buy more than double that amount per year.

Some fast fashion facts for you.


  • Americans on average throw away over 13 million tons of textiles a year.
  • Did you know that much of our clothing is made using cotton and that cotton is one of the top polluting crops globally every year? The average t-shirt made of cotton needs 2000 liters of water to produce and uses over 500 grams of pesticide and if it’s dyed using toxic dyes it will take up to 200 years to biodegrade.
  • We Millennials have over 4 times the amount of clothes in our wardrobes than our parents had and because of constantly changing seasonal fashion trends the average American throws away an average of 65 pounds of clothing a year. That’s insane!
  • Did you know that the people who are making our clothes are often taken advantage of and paid poorly thanks to a profit at any cost mentality by large western companies and corporations? The truth is we are exploiting people globally to put cheap clothes on the racks and it matters what you and I do about it! This is assuming your role and taking on a social responsibility! What you do, how you think and what you buy matters.

Social Responsibility 

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Social Responsibility suggests that every person should operate their life with an awareness towards the interests and well-being of society as a whole. We need to take on a social responsibility for our own choices, how we spend our money and how we take care of what we already own. This is conscious living, being mindful of what we possess and it’s effect on other people and the environment. We need to buy good by buying less, buying second-hand and buying smart. We have the power to demand sustainable options. Learn to look at the labels, ask where it’s made, what its made of and how it is made.

We are living in an exciting time. Things are changing and ethical fashion, sustainable thinking, minimalism, and mindfulness are starting to catch on and become mainstream. There is a growing demand for the respect of all people regardless of race, religion, sexuality or gender. Consumers are starting to demand a transparent supply chain and respect and value for workers and their communities.

It will cost us more to buy ethically, to support fair trade and to consider environmentally friendly products and policies. It costs time and money. Choosing an organic t-shirt may cost you 5$-$10 more today but in the long run, you are supporting global change. You are putting a demand on sustainable fashion. Money talks, that is the reality of our world.  It’s not just our purchasing habits that need to change but also how we see ourselves and how we view the world around us.

At Sutton+Grove we provide tools and options in three areas:

  • Our self-improvement thoughts, and actions with resourceful creatives, e-courses & books, and how-tos
  • Our perspective on the world around us through spotlighting charities, people, and organizations to create a more cultured perspective and atmosphere
  • Our consumer habits and choices with alternative, ethical and sustainable brands and product options

Let’s start living consciously and make it fashionable to think and care for each other.

We are creating a community of like-minded individuals pursuing a more conscious lifestyle and we hope you join us!

Stay connected with us and find out what upcoming projects we will be involved with below.

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  • This definitely made me think! 🙂

  • LD FLEMING

    I guess when you’re with someone who nurtures your heart, mind and sou living a conscious lifestyle comes naturally, i’d prefer it and definitely enjoy it 😀

    • I think it’s always a journey! But yes I am lucky that I get to do it with my best friend 😏

  • I love this post so much- very eye opening. Sometimes we all get caught up in the pressures of todays society and need a reminder that the world is bigger than just ourselves. I especially love that you provided ethical alternatives rather than just stating that we should be more mindful. I am going to try out this at-home platinum blonde hair routine ASAP!

    Great post! xx Abby

    • Hey Abby thanks! That’s great, there has been quite a few girls who have tried the diy platinum blonde and it’s turned out well! Hope yours does too and ya, we want to provide solutions and idead for change instead of just critizing and telling everyone to be more mindful.

  • Kristen Koehler

    As someone in middle age, I commend you for coming to this realization so early in life. I was a child of the 80’s – the greed is good / Gordon Gekko generation. I jumped into the rat race early to create a better life than my parents who lived paycheck to paycheck, but didn’t stop once that was achieved. Now, in the middle of my life I understand that it is time spent in the moment with people you love that matters most. These memories and relationships are what you will call upon to bring you joy, not all the crap you have. I’ve read a few more posts on the site for more ideas to stay in the moment – thanks for the great content – I look forward to reading more!

    • Hey thanks for your feedback! Sure appreciate the kind words. Sounds like you have a wealth of experience and have a great perspective. I would agree, the memories I cherish most are the ones spent with others I love!