CUT THE POSH | Handmade, Edgy Boho Chic Sustainable Fashion

written by JILL June 7, 2017

Cut the Posh is a bohemian chic style brand that blends sustainable, slow fashion with fun, well made flirty/edgy pieces. Cut the Posh collabs with artisans in rural villages in South Asia with a focus on supporting and maintaining timeless artisan crafts and skill techniques that have been passed down for hundred of years. Each piece they sell is handmade, carefully crafted and hand block printed.

Embrace the Unicorn Within

Cut the Posh describes the girl that would wear their pieces as a free spirit. A girl so free that she enjoys having fun and expressing herself through her clothes and accessories.

A line Cut the Posh likes to use is ‘Embrace the Unicorn Within’ which is all about breaking free from following the crowd and making choices from the heart.

The founder of Cut The Posh describes the ‘ideal customer’ as…

“Whilst tuned into the world of fashion and is aware of the latest trends and what’s new and exciting, she is not a blind follower or better put, does not have ‘sheep mentality’. She prefers to seek out smaller, niche brands that create fun, exciting and unique pieces, that may not be mainstream, but have personality. She likes to mix and match pieces, and have ‘fun’ with her clothes and accessories. Clothes and accessories for her are a source of self-expression. She likes to add that one piece which is unexpected and may be a conversation starter. She likes whimsical design but the ‘prettiness’ needs to be balanced by a certain roughness or edginess. And she has the self-confidence to portray herself via her clothing and styling”

Age Old Techniques: The Block Printing Process

The clothes and tote bags from Cut the Posh are all printed by hand. A method called ‘Wood Block Printing’ is used, this method is centuries old.

The first step is carving a design into a wooden block to create a kind of stamp which will shape the look. This is done by skilled master carvers in villages in Punjab. This skill has been passed on for centuries. It can take up to 10 days to carve a block and each color needs its own block! Cut the Posh normally uses 3 colors so 3 blocks are required to complete one full design look.

After this first step of carving the wooden blocks the next step is to print the design on the fabric. This is done using the wooden blocks and fabric dyes. It is all done by hand without the help of any machinery. Once completed the garment is inspected and sent to be tailored. Once tailored it is sent to Cut the Posh’s home base in San Fransisco to be packaged and prepared for delivery.

Cut the Posh | Handmade | Pink

If you want to read a little more on this process please click HERE

Shop Apparel HERE

Shop Totes HERE

Handmade Jewelry made by Marginalized Female Artisans

All of the Jewelry and Tassels from Cut the Posh are handmade by rural female artisans who are marginalized. By partnering with these women they are providing a safe job and means to earning income.

MY FEATURED PIECES

Breena Dress – Big Idea

This piece has an opened collar and is made with cotton. I love the side pockets and the length for me is just perfect. I  am wearing a size Medium. The pattern has a light golden shimmer which elevates the dress and because it’s so lightweight you can wear it in the warm weather without getting too hot!

Jhoom – Black

This piece is edgy, whimsical and is skillfully handmade by female artisans. It’s slowly becoming my go to favorite because it’s super light weight and a strong statement piece without a ton of color (and it matches basically everything in my closet). If you want to be a bit more out there, you can also wear it as a headband!

We also put together a mini interview with Rahat, the founder of Cut The Posh! Check out more about her and the brand below.

INTERVIEW WITH RAHAT | FOUNDER OF CUT THE POSH

+ What is the good that you promote and support through your brand & What inspired you to start your business?

I grew up in a country that may be a ‘developing nation’ but it is rich in tradition and culture in several aspects – including textile craftsmanship. However, like everywhere else in the world, the fast fashion world has taken over, and this impacts people in developing nations even more since many don’t have access to education, formal training or basic economic assistance to help them cope and keep up with the pace of this ‘development’. Rural women are all the more impacted because along with not having means to pay for an education, most times, their circumstances are such that they are not ‘allowed’ to go to school or leave their homes to work since it is deemed ‘unsafe’ or not proper. 

My family has roots in rural villages of Pakistan, and so growing up, I remember visiting these villages and seeing women, dressed up in the most colorful and beautiful attire with the most stunning jewelry – all they’d made themselves with whatever material they had on hand. But as fancy and colorful their attire was, they were lucky if they had enough money to provide a proper meal to their kids each day. Most were either married to daily wage earners and dependent on them, and many worked in fields picking cotton and other crops or had day jobs as cleaners. 

However many of them have skills passed on through generations – I remember being much younger and falling in love with a hand beaded choker one of them was wearing and asking my mother to ask her where she got it from. The lady had, of course, had made it herself. And I still recall the delight on her face when my mother placed an order for 10 pieces for me, my sisters and some friends.  

I think the seed was sown then – and during my corporate career, as I travelled my country extensively, visiting places that didn’t even exist on a map, I came across so many people who may be ‘poor’ in the ordinary sense, but they were so ‘rich’ when it came to tradition, time-tested skills, coupled with such eagerness to work – but barely any opportunities. 

This coupled with being exposed to the ancient craft of hand block printing since the past 2 decades, because my sister, a textile designer, has dedicated her life to reviving and sustaining this beautiful craft and the craftsman in Pakistan, and who are now in danger of being redundant in this world where everything is being done ‘digitally’ helped me learn a lot about block printing, its beauty, and uniqueness, as I managed her brand and marketing for her over the past 5 years. 

After moving to San Francisco recently, I decided I wanted to start something of my own –  I wanted to do something which would be fun for me, also meaningful, and help someone sitting in a remote village of a country and would otherwise consider themselves lucky to get a day job as a cleaner or a cotton picker – what a sheer waste of talent that would be. These women, they’ve been taught all sorts of textile crafts including hand coiling, appliqué work, patchwork etc – it’s part of their genetic coding! And to waste that talent just because they don’t have the resources, exposure or anyone who can showcase their work to the world would be a terrible waste. And so, with the help my mother and my sister as my ‘middlemen’ I now work directly with these rural women, and the block printing and wood carving artisans on my sisters team – provide them direction, designs, and equipment, so they can do what they love, what comes so naturally to them, that is dignifying, and all from within the comfort of their own homes. For everything they make, we agree on a fair wage and they are compensated accordingly. Each piece in my collection is made by hand. All my textile is hand block printed. The only ‘machine’ used a sewing machine that the tailor uses to stitch the pieces.  And now, as I have started this little venture, and hope that it succeeds, a lot of that hope is for them as for many, this is the first time they’ve been given a shot at doing something they love and I hope I don’t fail them.

+ Tell us a bit about who YOU are?

The standard  response:

Born and educated in Pakistan. Part of a close-knit family, I have 4 siblings who I’m very close to. A bit of a workaholic, I became a marketer because I love studying brands – and was lucky enough to get into a hardcore marketing company where I was able to learn a lot, travel everywhere and develop this passion. 

I traveled a lot since a young age and hence have been exposed to several cultures. Moved to Virginia, USA where I met my husband and I lived and worked here for a couple of years ago before moving to Dubai. Dubai was home for 7 years, and it is where I had my two girls, now 7 and 4. We recently moved back to the US – to San Francisco this time, and loving life here. 

The ‘real’ inner me: 

I am a strange being with many contradictions, and thoughts as scattered as my personality. Once upon a time, I loved and lived brands and marketing at large, global corporations but took a break some years back to focus on my babies and help smaller independent labels/start-ups with their brand development and identity work. I love fashion. But always seek out alternative brands or ‘looks’. I love to read and secretly judge people who claim to love books, yet use the Kindle to do so. I’d love to live in a quaint little cottage, beside a large body of water, (ocean or lake, I don’t discriminate),  where I can swim and oh yes, there needs to be a rope swing on a tree, above the water. Perhaps this dream stems from reading too much Enid Blyton in my younger, impressionable years. If I had enough money, I would travel every month. I hate talking on the phone – WhatsApp was made for people like me. And coffee. I love coffee. And did I mention, that dream cottage of mine, is walking or biking distance from a cozy cafe on a cobblestone road, where they serve the best, smoothest cup of coffee, and of course cake. There must be cake. What can I say? I’m a dreamer.

+ What’s your favorite tv/movie/animated character and why?

I grew up watching The Sound of Music, My Fair Lady, the King and I, Annie on a weekly rotation thanks to my father who loves a good musical. I think that even as I grew up and fell in love with movies that range from The Lord of Rings to The Avengers to Memento – (not a fan of movies that are predictable hence don’t watch much RomCom, much to my husband’s delight!) – I’ll always have a special place in my heart for old musicals as many a long ride was spent belting out the songs with father on long drives. I hope to pass on my love for these musicals to my girls so we too can sing in my terrible voice together. 

As for TV – as much as I blame and hate Netflix for one too many nights wasted on binge-watching some new TV show – my first love is books. I’ll read anything – but if there’s a little bit of suspense, magic, and fantasy, I’ll probably love it. Growing up, Enid Blyton was my favorite author, so I grew up on a steady diet of magical faraway trees and places, strange creatures and adventure and that spoilt me for life. 

Animated Character – never been a fan of fairy tale princesses. Thank God Disney is changing the whole damsel in distress narrative. If I had to choose a character it would be a close tie between:

Alice or Peter Pan or perhaps old Carl from Up!

Suppose it’s because they all march to their own beat. Believe in magic and adventure. And stay true to who they are. 

SHOP CUT THE POSH

This post was sponsored by Cut the Posh. All opinions are our own and written honestly. At Sutton + Grove we feature brands and businesses that we truly love and believe fit within a conscious lifestyle. Read More HERE

Share on Facebook0Pin on Pinterest14Tweet about this on Twitter21Share on StumbleUpon1

You may also like