Fair-ly is an online style guide for all things sustainable fashion and feature their  Fair-ly Knits which is a collection of beanies made from 100% certified (super soft) merino wool. Their sustainable fashion guide features affordable brands that can be searched via the countries that they ship to.


Fair-ly has created a large collection of conscious fashion brands that fit the criteria for ethical and sustainable fashion. This online sustainable fashion guide was created to help you on your journey towards a more sustainable wardrobe. Many conscious fashion brands can be quite expensive, but this collection of brands is geared towards affordable sustainable fashion.

It is an easy to use sustainable fashion guide. First off you select one of the 18 countries that you want to ship your purchase too.  Once you have done this you will have the option of selecting from a category: mens, women’s, accessories etc. That’s it! Very easy and it will give you a good selection of sustainable brands to check out. If you want a little more information on these brands that you discover check out the: Good On You App or the Rank a Brand website.


Fair-ly Knits are made using 100% Merino wool sourced from Australia. It is RWS certified wool which is short for the ‘Responsible Wool Standard’. This essentially means that the wool comes from farms that have a forward thinking approach to managing and taking care of their land and that the sheep have been treated ethically. The Merino wool is then spun and dyed in a sustainable factory in Zhangjagang, China and is ‘Blue Sign Certified‘ which means that harmful substances have been eliminated from the manufacturing process and that a standard has been set for sustainable textile production. There are no secrets at Fair-ly as they make sure their entire supply chain transparent and they welcome any and all questions regarding the production of the knits.

The wool is completely biodegradable, the labels are made from organic cotton and the packaging is made from 100% recycled paper!

Shipping is free worldwide and the unisex, one size beanies are available in four different colours.

Shop the looks HERE


This vanilla colour is one of my favourites! It fits snug and is because it’s made with merino wool is makes it very soft and breathable. The wool used is finished feeling thinner than most other wool beanies but still very warm and the pom-pom is a cute feature I really like on it.


This beanie is a perfect fit and I love the orange, it gives my dark mostly black outfits a bit of color to them.  It’s also warm enough for the cold without being too hot for your ears, which is something that bugs me lots with other beanies.

To shop these beanies,  read more about Fair-ly and check out the shopping guide you can visit their website HERE. 

 This post was sponsored by Fair-ly.  All opinions are our own and written honestly. At Sutton + Grove we feature brands and businesses that we truly love and believe fit within a conscious lifestyle. Read More HERE